More Interesting Stuff
Stories, ethos & behind-the-scenes bits from SVN7
At SVN7, we believe cool doesn’t have to come at the planet’s expense — and that doing the right thing should feel as good as it looks.
This page is where we share the stuff that matters: what inspired us, what we stand for, and how your cap fits into a bigger picture.
🌿 We’re backing nature — not just trends
We’ve funded 25m² of habitat restoration right here in the UK, through Ecologi.
That means wildflowers, wetlands and wildlife — red squirrels, hedgehogs, healthy soil, and carbon-rich land that supports life for generations.
We don’t wait for sales to do good.
We give back first — because it’s the right thing to do.
You can Track our progress here →
🧢 The cap that changed everything
SVN7 was born after a trip to Florida for a 50th birthday — a Red Sox game, a farm shop, and a beautiful trucker cap that wasn’t ethically made.
That realisation led to everything: a new brand, a new mission, and a promise to do things differently.
👉 Read the full origin story →
🧵 Style with substance
All our caps are made with:
- Recycled or organic materials
- Local UK embroidery and printing
- Low-impact packaging
- Swing tags made with kraft card and natural twine
And every design tells a story — sometimes rooted in place, sometimes in memory, always with purpose.
🧠 Mental health matters too
SVN7 is aligning with CALM (Campaign Against Living Miserably) to support mental health, awareness, and hope.
Because looking after the planet is vital — but looking after people is non-negotiable too.